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Who We Are
Portolano Cavallo concentra la propria attività nel settore TMT sin dalla sua nascita nel 2001 ed è ora riconosciuto come lo studio legale italiano leader in questo settore.
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The Firm
Portolano Cavallo Studio Legale was founded in 2001 by partners Manuela Cavallo and Francesco Portolano. The firm’s activity is mainly focused on the corporate/M&A sector and the media industry.
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Eng / Ita

Articles tagged with “Advertising”

Apr 3

Protecting Brands on the Internet — A Look at Approaches Taken by the EU, US and Italy

Introduction Online advertising is the backbone of the internet business model. However, the practice by online advertisers in bidding to use keywords purchased from search engines featuring famous brand names may hurt brand owners’ reputation or divert consumers. Moreover, the internet offers more opportunities for counterfeiters. Indeed, many online stores, usually run by providers outside the European Union, imitate stores selling genuine… continued

Mar 4

Italian Authorities join forces with Italian Companies in fighting Counterfeits and Piracy

An increasing number of recent cases show a new Italian perspective on non-traditional IPR remedies, such as shut-down of web-sites found liable for unfair commercial practices, tax evasion, unlawful data processing.  Regarding counterfeit, below a few basic information on the criteria used by the Italian Antitrust Authority (AGCM) in connection thereto. On January 23, 2013,… continued

Feb 6

Developments in advertising law, the Internet, e-commerce and IP in 2012, and trends for 2013

2012 was characterized by a number of innovations in legal provisions, case law and regulations concerning the Internet, e-commerce, advertising and intellectual property that affected the evolution of these sectors. This article deals with the main innovations of 2012 in the aforementioned fields and tries to predict some possible new trends for the coming year…. continued

Feb 6

Developments in data protection in 2012 and trends for 2013

2012 was a very busy year for Italian lawmakers.  Several laws significantly amended the Italian data protection legal framework, as set forth in the Italian Data Protection Code (Legislative Decree No. 196/2003). It is, however, questionable whether these changes genuinely succeeded in achieving their main objective: reducing the administrative burdens on enterprises processing personal data…. continued

Article added to: Internet, E-Commerce
Jan 13

Corte di Giustizia Unione europea – Affollamento pubblicitario in TV

Il 24 novembre 2011 la Corte di Giustizia ha reso un’interessante pronuncia in materia di pubblicità televisiva e tempo di trasmissione (C-281/09, Commissione europea c. Regno di Spagna). Data la valenza generale delle affermazioni della Corte nella sentenza in esame, nonostante questa si riferisca alla normativa in materia di limiti di affollamento pubblicitario anteriore alla… continued

Article added to: Television