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Chi Siamo
Portolano Cavallo concentra la propria attività nel settore TMT sin dalla sua nascita nel 2001 ed è ora riconosciuto come lo studio legale italiano leader in questo settore.
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Lo Studio
Portolano Cavallo Studio Legale was founded in 2001 by partners Manuela Cavallo and Francesco Portolano. The firm’s activity is mainly focused on the corporate/M&A sector and the media industry.
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Articoli contrassegnati con “Adwords”

Apr 3

Protecting Brands on the Internet — A Look at Approaches Taken by the EU, US and Italy

Introduction Online advertising is the backbone of the internet business model. However, the practice by online advertisers in bidding to use keywords purchased from search engines featuring famous brand names may hurt brand owners’ reputation or divert consumers. Moreover, the internet offers more opportunities for counterfeiters. Indeed, many online stores, usually run by providers outside the European Union, imitate stores selling genuine… continua

Articolo inserito in: Brand, Rights, Fashion, Intellectual Property
Sep 9

ECJ rules on trademark protection online and intermediaries’ liability – L’Oréal v eBay

On July 12 2011 the Court of Justice of the European Union (ECJ) ruled on trademark protection on the Internet and the extent to which operators of online marketplaces can be held liable for trademark infringements by users (Case C-324/09, L’Oréal SA, Lancôme parfums et beauté & Cie SNC, Laboratoire Garnier & Cie, L’Oréal (UK)… continua